We offer strategy with Swiss precision
and strategic advise on the following aspects of the video gaming and multimedia sectors, across platforms and genres:
- Corporate structuring and governance
- Development, publishing & distribution
- Trademark and copyright registrations, enforcements and brand strategies
- Game merchandising
- Talent/influencer deals
- Co-marketing deals
- Sponsorships & advertising
- eSports tournaments & Live Events
- Content licensing
- Data protection and privacy
We connect the dots to give strategic advice that is greater than the sum of its parts.
The video gaming industry has overtaken music and film to become one of the largest industries in the entertainment media sector valued at + USD 179B/ + CHF 159B in 2020.
It is a fast-moving sector and the global regulatory landscape is playing catch up with it.
In this changing regulatory environment, understanding your risks and opportunities is critical to your success.
We have in-depth knowledge of the interactive media sector and are able to offer practical commercial solutions to help you solve your legal and business challenges and maximize your opportunities.
We have a decade and a half years’ experience in the entertainment sector across the United States and Switzerland; having held executive positions at Take-Two, publisher of the GTA, Red Dead Redemption, NBA 2K franchises and more; and across the media and intercultural learning sectors.
Switzerland is a Strategic Location
It is accessible: It is located at the center of Europe and well connected by road and by air to all major global cities.
It offers competitive tax rates: Taxes in Switzerland are levied on federal, cantonal and municipal level and they are some of the lowest in the European region, both for companies and individuals. Corporate tax rates range between 11% and 25%, but dividends and capital gains from shareholdings are entitled to participation relief, which means that taxes are practically eliminated on such gains.
It has a reliable and stable legal system: The Swiss legal system is reliable and stable and has an arbitration court that adjudicates both domestic and international cases offering a uniform, efficient and cost effective means of binding dispute resolution based on best practices and international standards. Setting up a company in Switzerland is a relatively fast and easy procedure. It usually takes 2-3 weeks.
It has stable political and financial systems: Switzerland is a federal system govern by the Federal Council, a seven-member executive council that constitutes the federal government of the Swiss Confederation and serves as the collective head of state and government of Switzerland. It is known for its neutrality in political relationships with other countries, but the strength of its political system comes from the local government. All Swiss cantons have their own legislatures and governments. The financial stability is maintained in part by its strong currency, purchasing power, low inflation, and public capital.
It has a highly skilled workforce that is multilingual. Switzerland has 4 national languages: German, French, Italian, and Romanche but English has also become an unofficial 5th language.
It is one of the most innovating country in the world. According to the WIPO rankings, Switzerland is one of the top 3 most innovative countries in the world on any given year constantly filing for a new patents.
It has excellent infrastructure: Switzerland has one of the highest living standards in the world. It has an incredible healthcare system envied by its neighboring countries, great public schools and some of the best universities in the world. It has an efficient public transport system that is known for its reliability and punctuality and is in close proximity to some of the most beautiful scenery in the world. Switzerland also has one of the highest performance broadband infrastructure in the world.
It is Pro-environment: Recycling is a Swiss pastime. For more than 4 decades Switzerland has focused on making use of natural resources in an eco–friendly manner and is developing renewable energy initiatives.
Switzerland is known for its banking, insurance, pharmaceutical, watch and chocolate industries. However, it is also the world’s most important commodities trading platforms, especially for the oil trade in the free market; and is known in the cryptocurrency world as having established the Crypto Valley in the canton of Zug; and for welcoming gaming publishers.
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